The National Sports Museum invites you to discover the unique world of boxing through the singular stories that, over the course of rounds and fights, have shaped the name “Noble Art”. Like an invitation to travel and discover, the exhibition, divided into six sections presented like so many rounds, recreates a singular atmosphere, constantly evolving between light and shadow. First of all, through new objects, but also through immersive and interactive devices that allow visitors to discover or rediscover this discipline that unleashes an often extreme passion, whether positive or negative, and leaves nobody indifferent. Far from being a historical retrospective of boxing, this exhibition tells, above all, over 500m2, the stories of men who, at the call of the ring, offer through physical feats and sometimes tragic fates, a subject of such richness that it has become, over the years, one of Hollywood’s favourite themes.
In a design and production consortium with the scenographer Maddalena Giovannini, we were in charge of producing the various audiovisual productions of the route. Collection of content, formatting, packaging, editing, motion design, translation and subtitling of films, documentaries and extracts from fights. Conception of an immersive video triptych on a ring, proposing a selection of mythical fights, from Jack Johnson’s first fight in 1909 to Mayweather, via Marcel Cerdan, Bouttier, Monzon, Muhammad Ali, etc.