Panoramic Observatory of the Montparnasse Tower
Groupe Montparnasse 56 Paris
For more than 40 years, the Montparnasse Tower Panoramic Observatory has allowed visitors to discover Paris at an altitude of 210 meters. Visited each year by more than 1 million visitors from all over the world, it is the highest tourist point in the city, offering the most beautiful view of the capital.
In order to better meet the expectations of its visitors, and pending its complete renovation during the rehabilitation of the tower, the Observatory wished to rethink its visitor experience. The aim was to allow visitors to capture the essence of Paris, feel its typical lifestyle and appropriate its iconic codes.
Our role:
Creation and graphic design of all the graphic supports of the new tour:
- Graphic creation
- Iconographic treatments
- Illustrations
Types of devices concerned by the service:
- Graphic picture rails
- Silk-screen printing