In the preparatory work of the graphic creation, we approach the artistic direction as the way in which the messages, the mediation are going to be conveyed and in which way, through the graphic creation. After analyzing the needs and the spirit of a project, we collect and record information in an orderly fashion. Faced with expectations, stated or not, we try to agree on the direction of the creation. This reduces the risk of discrepancies between the client’s expectations and the graphic creations.
We know how to be force of proposals in wide palettes and justify our choices according to our intuitions and our experience in term of graphic, colorimetric, typographic and visual control more generally.