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L’Occitane en Provence — The Manufacture
L'Occitane en Provence
Manosque
In the heart of Haute-Provence, an immersive visitor experience that showcases the House’s expertise and its close connection to the land, brought to life by graphic signage designed to serve as a guiding thread.
In Manosque, the brand’s historic birthplace, L’Occitane en Provence is opening the doors to its reimagined Manufacture: a complex bringing together the production site, its garden and its museum-boutique. Designed as a sensory experience, the venue invites visitors to take a behind-the-scenes look at how the products are made, the brand’s expertise and its Provençal roots.
The tour takes visitors on an immersive journey that highlights L’Occitane’s ‘Cultures’ — the cultures of plants, crafts, regions and creativity — all of which are intimately linked, tracing half a century of history and the bonds forged with Provence. Accessible and air-conditioned,the tour is suitable for both individual visitors and groups, and is available in both French and English.
Find out more: https://fr.loccitane.com/visite-usine-loccitane-manosque
Our role:
Anamnesia designed and produced all the graphic materials that punctuate the visitor experience, in collaboration with Arc-en-Scène, the set designer and lead partner of the consortium. This work focused on creating visual coherence to enhance the narrative, whilst remaining true to the Maison’s identity and way of life.
Our service:
- Graphic design
- Illustration
- Layout
Set design and lead contractor for the consortium:
Arc-en-Scène
Photo credits @L’OCCITANE
